Cricket Icons Gather in Mumbai for ‘One Day 4 Children’ Campaign

Cricket Legends Unite in Mumbai for 'One Day 4 Children'!

Partnership with Indian and Sri Lankan Cricket Boards

The ‘One Day 4 Children’ initiative, a collaboration between the Board of Control for Cricket in India, Sri Lanka Cricket, and the #BeAChampion campaign, leverages the global appeal of the Cricket World Cup to foster a better world for all children, ensuring equal opportunities for both genders.

Stadium-wide Blue Light Show

Attendees of the sold-out match will receive an LED wristband that will synchronize with a stadium-wide blue light show during the second innings.

Support from Cricket Legends

Indian and Sri Lankan players, along with other cricket legends like UNICEF and ICC Ambassadors Tendulkar and Muralidaran, will endorse the ‘One Day 4 Children’ message. “Every international cricketer, including myself, started as a child with a dream,” Tendulkar stated, expressing his excitement to see the Wankhede Stadium turn blue in support of global child equality.

ICC Cricket 4 Good Strategy

The ‘One Day 4 Children’ match is a component of the broader ICC Cricket 4 Good strategy. This strategy includes the Criiio 4 Good initiative, a collaborative online life skills learning project by the ICC, UNICEF, and BCCI, aimed at promoting gender equity among children. The Indian Ministry of Education plans to promote the free learning modules available on to over 1.5 million schools.

Global Broadcast and In-match Donations

ICC and Global Broadcast Partner Star Sports will ensure the ‘One Day 4 Children’ experience reaches television audiences worldwide. Various ICC Commercial Partners are supporting the event with in-match donations, with all contributions aiding UNICEF’s work for children.

Turning the Wankhede Blue

Jay Shah, Honorary Secretary of the BCCI, expressed his anticipation for the Wankhede Stadium to glow blue. He emphasized that the spectacle symbolizes collective efforts to support and nurture children and help them chase their dreams.

Cricket Clinics in Host Cities

In addition to the match, the ICC, UNICEF, and all 10 teams at the Cricket World Cup are hosting clinics in each host city. These clinics offer hundreds of children from UNICEF programs the opportunity to play cricket alongside their heroes.

Donations for UNICEF

Fans wishing to support UNICEF’s work for children can make donations starting from as little as US$2 at