For the first time in cricket history, the ICC Men’s Cricket World Cup 2023 will feature a vertical video feed on ICC TV. This innovative move is set to enhance the mobile viewing experience for cricket fans worldwide, allowing them to enjoy the game seamlessly while on the move.
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Enhanced Viewing with Split-Screen Feature
Adding more depth to the viewing experience, the vertical feed will incorporate a unique split-screen feature. This will provide viewers with additional context to the on-field action, making the game more engaging and immersive.

Revolutionizing Cricket Coverage
ICC Chief Commercial Officer, Anurag Dahiya, expressed his excitement about the launch of cricket’s first-ever vertical video production. He emphasized that this game-changing initiative is designed to transform the fan viewing experience, bringing them closer to the action than ever before. The move is a testament to ICC TV’s commitment to tailoring their coverage to fan preferences and providing world-class production for the biggest Cricket World Cup ever.
Key Features of the Vertical Feed
The vertical feed will incorporate key features of the usual coverage, including ball tracking, field placements, and player tracking. These elements will be adapted to fit into the vertical dimension, further enhancing the viewing experience. The production will utilize vertically oriented cameras and world feed cameras for split screens, along with curated match graphics and bespoke enhancements, providing a comprehensive and immersive viewing experience.
Anticipation Builds for World Cup 2023
The ICC Men’s Cricket World Cup 2023 is set to commence on October 5 in India. Ten teams will compete for the coveted trophy across ten venues over a 46-day period, promising an exciting and action-packed tournament for cricket fans worldwide.





















