ICC Men’s T20 World Cup 2024: Innovative Digital Initiatives to Enhance Fan Experience
The International Cricket Council (ICC) is set to revolutionize the fan experience with a range of groundbreaking digital initiatives ahead of the ICC Men’s T20 World Cup 2024. These initiatives aim to engage and reward cricket enthusiasts worldwide, making the tournament more accessible and thrilling than ever before.
Recognizing the diversity of its fanbase, the ICC is launching dedicated Hindi language social media channels on Instagram and Facebook. This move will cater to Hindi-speaking fans with customized content, tournament updates, and exclusive insights, including Hindi language highlights for all India and knockout matches.
These initiatives will supplement the content produced at matches and from our digital hub in Barbados, ensuring fans are kept up-to-date with the latest highlights, updates, and behind-the-scenes footage throughout the tournament.
For the first time, ICC.tv will offer direct-to-fan streaming in 83 territories, including Nepal, Afghanistan, Netherlands, Japan, and Germany. This will provide fans in these regions with unparalleled access to live matches, highlights, and exclusive content.
Furthermore, live radio commentary from our licensee BBC will be available globally through the ICC website and App.
As part of our digital transformation, we are launching a revamped t20worldcup.com website and Mobile app, with video content taking center stage. The platforms will feature AI-produced video clips and high-quality video features, delivering an unparalleled T20 World Cup experience right to your screen. Stay connected with live scores, video highlights, and all the essential event information for the ICC Men’s T20 World Cup 2024.
Our new ICC Fan Passport, a product of our partnership with the NEAR Foundation, will reward fans for their digital activities. Whether predicting match outcomes or participating in our Roblox integrations, fans can earn points and unlock rewards, enhancing their T20 World Cup experience.
Test your cricket knowledge with our new prediction game. The earlier you make predictions, such as who will be the Aramco Player of the Match, the more points you can earn. This interactive game adds an extra layer of excitement for fans as they follow the tournament.
Our Digital Collectibles Partner, FanCraze, is set to launch a Web3 fantasy-style game featuring ICC Crictos at the core of the product.
In a bid to engage younger fans, the ICC Fan Zone will be integrated into three of the biggest games on Roblox, offering an immersive experience.
Join us in bringing the ICC Men’s T20 World Cup 2024 to life with these state-of-the-art digital experiences designed to bring fans closer to the action than ever before.
“Our aim at the ICC Digital department is to bring the electrifying atmosphere of our events to the hundreds of millions of fans worldwide who can’t be there in person. These initiatives will not only extend these experiences to more fans but also reward those who engage most deeply,” said Finn Bradshaw, ICC’s Head of Digital.